9th annual BWA congress
Segmentation for greater profitability?
Do we absolutely have to transform our coworking spaces according to the age of our tenants?
Baby Boomers on your left, Generation Z on your right. Are we really so different? Is there a demand in Belgium for segmentation targeted at baby-boomers or Generation XYZ ? If so, how can we “adapt or change” our space at lower cost?
Personally, I see a greater demand for the customization of our spaces to accommodate private companies and public enterprises at local, regional, federal and even international levels. During this congress, you’ll hear from a number of speakers who are reflecting on their space needs.
I look forward to seeing you on October 26th.
Edouard Cambier
President BWA
Congress date: October 26, 2023
Venue: Buzzy Nest Boulevard du Souverain 24 – 1170 Brussels
Parking: large parking area in front of the door
Tram: 8 / Metro: Hermann Debroux / Bus: 95
Agenda
12.30 | ![]() |
Preliminary press contacts with the PressClub & reception of participants with coffee | |||||||||
13.00 | ![]() |
A word of welcome by John J. Goossens Buzzynest serial entrepreneur and owner of Buzzynest | |||||||||
13.03 | ULTRASOFT by Harun Biswas | ||||||||||
13.05 | ![]() |
Strategic View: by Pierrick Masure Leesman | |||||||||
13.30 | ![]() |
Short introduction by Edouard Cambier, President BWA and Marie Buron Womanly | ![]() |
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13.33 | CLEAN POWER by Olivier Dubois | ||||||||||
13.35 | Global vision : How will the European Commission manage and transform the 890,000m² of office space it currently occupies? How does it affect professional relations?
Alain Hutchinson Brussels Government Commissioner for relations with European and international institutions
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14.28 | SALTO by Stephane Raskin | ||||||||||
14.30 | ![]() |
Numbers: Koen Batsleer Co-Owner at Officenter / Finpower & Isabelle Vandeur Senior Director at CBRE Belgium
The figures of our sector, number of business centers, coworking, profitability by center, by region… the trends for 2030 |
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15.30 | ![]() |
WAY’KUP! by Laurence Soetens
Way’kup! break with coffee & Marc Baudaux Physiotherapist & Well-being consultant |
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16.28 | DIGITAAL.ai by Jean Noël Fameni | ||||||||||
16.30 | Panel discussion: The challenge of segmentation and personalization
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17.28 | PLAY4PEACE by Louis-Dorsan van Caloen | ||||||||||
17.30 | ![]() |
BWA “status” Fabrice Moerman Accounting, HR & Operation Manager Multiburo : about the results of the association |
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17.58 | Coworking Europe & Space Roamer by Jean-Yves Huwart | ||||||||||
18.00 | ![]() |
Closing remarks by our President and Thibaut Vankeer Chief Brussels Airport & Brussels Marnix | |||||||||
18.05 | Drink, Fingerfood and more | ||||||||||
19.00 | Visit one of our future members MIX Brussels : An adaptable venue suitable for various events, boasting a sizable auditorium with 300 seats, three banquet rooms and over 10 meeting rooms to accommodate gatherings of all sizes. |
- Free for BWA-members
- 250 € for non-BWA-members
- 125 € for Agoria-members
- Free for Way’kup! VIP