9th annual BWA congress

Segmentation for greater profitability?

Do we absolutely have to transform our coworking spaces according to the age of our tenants?

Baby Boomers on your left, Generation Z on your right. Are we really so different? Is there a demand in Belgium for segmentation targeted at baby-boomers or Generation XYZ ? If so, how can we “adapt or change” our space at lower cost?

Personally, I see a greater demand for the customization of our spaces to accommodate private companies and public enterprises at local, regional, federal and even international levels. During this congress, you’ll hear from a number of speakers who are reflecting on their space needs.

I look forward to seeing you on October 26th.

Edouard Cambier
President BWA

Congress date: October 26, 2023

Venue: Buzzy Nest Boulevard du Souverain 24 – 1170 Brussels

Parking: large parking area in front of the door

Tram: 8 / Metro: Hermann Debroux / Bus: 95

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Sponsoring Packages 2023-2024


12.30 Preliminary press contacts with the PressClub & reception of participants with coffee
13.00 A word of welcome by John J. Goossens Buzzynest serial entrepreneur and owner of Buzzynest

13.03 ULTRASOFT by Harun Biswas

13.05 Strategic View: by Pierrick Masure Leesman

13.30 Short introduction by Edouard Cambier, President BWA and Marie Buron Womanly
13.33 CLEAN POWER by Olivier Dubois

13.35 Global vision : How will the European Commission manage and transform the 890,000m² of office space it currently occupies? How does it affect professional relations?

Alain Hutchinson Brussels Government Commissioner for relations with European and international institutions
Tom Parker Executive Chairman SEC Newgate EU
Paul Varakas Director General at ECMA

Moderator : Mrs Eli Hadzhieva EU Consultant, Communications Expert and Columnist

14.28 SALTO by Stephane Raskin

14.30 Numbers: Koen Batsleer Co-Owner at Officenter / Finpower & Isabelle Vandeur Senior Director at CBRE Belgium

The figures of our sector, number of business centers, coworking, profitability by center, by region… the trends for 2030

15.30 WAY’KUP! by Laurence Soetens

Way’kup! break with coffee & Marc Baudaux Physiotherapist & Well-being consultant

16.28 DIGITAAL.ai by Jean Noël Fameni
16.30   Panel discussion: The challenge of segmentation and personalization

1/ Silver Square
by Alexandre
2/ Mix Brussels
by Corentin
3/ The Hoxton
by Charles
Van den Bogaert
by Anne
Van Assche

17.28 PLAY4PEACE by Louis-Dorsan van Caloen

17.30 BWA “status” Fabrice Moerman 
Accounting, HR & Operation Manager Multiburo : about the results of the association  

17.58 Coworking Europe & Space Roamer by Jean-Yves Huwart

18.00 Closing remarks by our President and Thibaut Vankeer Chief Brussels Airport & Brussels Marnix

18.05 Drink, Fingerfood and more
19.00 Visit one of our future members MIX Brussels : An adaptable venue suitable for various events, boasting a sizable auditorium with 300 seats, three banquet rooms and over 10 meeting rooms to accommodate gatherings of all sizes.

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participation fee :
  • Free for BWA-members
  • 250 € for non-BWA-members
  • 125 € for Agoria-members
  • Free for Way’kup! VIP
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